Plan & deliver business objectives for the brand(s) assigned Develop & implement marketing plans which addresses brand requirements – short term & long term Lead and generate consumer insights, to enable brand extensions and/or NPD Create new insightful communication(s) and manage overall communication process on his/her brand in conjunction with the creative agency Possess comprehensive knowledge of media planning & buying and execute efficient, impactful media bursts to deliver successful brand performance Have in-depth knowledge & understanding of the entire gamut of market research – U&As, Tracks, Audit, CPTs, Link, BAR tests, etc Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to result in effective brand management.
Exp: 6 years
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